In essence, Email Marketing is a conversation between you and current or prospective customers. It can be used to attract new customers, but it can also be used to maintain a relationship between your current customers and your business.
When writing marketing emails, you have be very careful of your tone because you don’t want to sound like your sole purpose is to make a sales pitch.
In our event analogy, Email Marketing is like sending direct invitations to people who have either attended one of your events in the past or who have expressed interest in your events or events like yours. You would want to send invitations to these people to make sure that they are aware
of new events coming up but you would also want to make sure that they aren’t just throwing your invitations away.
Elements of Effective Email Marketing
Inboxes are flooded with new email every day. In order to be effective, you need to make sure that your emails utilize these elements:
- A Strong Subject Line
- Avoidance of Spammy Words
- Ending with a Call to Action (CTA)
- Personal and Individual
Features to expect on any of our designed websites
- Attractive interface design
- Well linked pages
- Integration of customers' chat
- Sharp and descriptive images
-Payment Gateway Integration